Social Media can be tough to navigate, but in these modern times they are tools that have been proven time and time again to be an infallible source of information for customers, research tool for businesses and a key part in establishing strong brand awareness.
Social media can be overwhelming, let’s start at the basics, what would you like to achieve?
Which social media platforms would you like to use? All are not created equal.
It all comes down to results for your business, putting the right content out there and generating more revenue.
When it comes to managing a social media page the misconception often is that it is just like running your own personal Facebook page:
You stumble upon something interesting or funny so you share it. You take a great selfie so you post it. But when it comes to your company page, there are a lot more factors to consider, and questions to answer.
What is your target market? What is the best time of the day to reach this specific demographic through social media? What platforms do they prefer and what do they respond the best to? What content best represents your company, and where do you find/how do you create said content?
What purpose do you want your company’s social media pages to have? Would you prefer it to be a source of information, or a source of entertainment, or a tool to bring in more customers?
It is a lot to handle, think about and work through, but that is where we come in. We’ll work together with your marketing team and/or you to figure all these aspects out.
Our packages range from coming up with an effective strategy to training your staff and/or the execution of these strategies.